Marco Ambrosini, co-founder of Cookit - food scientist

Marco Ambrosini is a co-founder of Cookit and one of the project's originators. The idea stems from a simple question: why does deciding what to eat every day seem to be getting harder? Between work, family, notifications, conflicting diets, and the vast amount of information available online, choosing a meal can become a far greater source of stress than we realize. Marco focuses precisely on this issue: decision-making anxiety regarding food. In his articles, you won’t find miracle diets, lists ranking foods as "good" or "bad," or rigid plans to follow. Instead, you’ll find tools to simplify daily decisions, cut down on unnecessary choices, and build a more relaxed relationship with food. He writes about meal planning, eating habits, information overload, balance, and simplicity. His starting point is always the same: eating well shouldn't be a source of worry, but a natural part of everyday life. Topics covered: • decision-making anxiety; • what to cook for dinner; • simplified planning; • reducing mental load; • family meal organization; • nutritional balance; • habit building; • daily well-being; • Cookit’s philosophy and vision.