Co-founder of Cookit · digital strategist at BB's Way

Luca Bellaro

Luca Bellaro is a co-founder of Cookit, the Cook Your Care srl project, where he works on product and strategy. He's also co-founder and Digital Strategy Director of BB's Way, the data-driven creative agency in Parma that develops Cookit. He has around fifteen years of experience across digital marketing, product, UX and SEO. Outside work it's sport and cooking, and always has been. He played volleyball for 25 years, up to Serie B, and still trains almost every day. In the kitchen he's a serious enthusiast: a well-equipped home cook, curious about technique and food & wine, the kind who happily hosts dinners where everyone cooks together. He's kept an eye on the data of what he eats and on the balance of energy in and out for years, and that personal habit is part of where the idea for Cookit came from. Luca writes about what he knows from the inside: eating in the real life of people who train, the relationship between data and food without obsession, and the vision behind the project. His pieces always start from direct experience, not theory. An important note: Luca isn't a nutritionist. His articles share personal experience and aren't personalized nutritional advice. Content that touches on nutrition is reviewed by qualified professionals before publishing. Around 15 years across digital marketing, product, UX, SEO and GEO. Co-founder and Digital Strategy Director of BB's Way (Parma). Co-founder of Cookit / Cook Your Care srl. Semi-professional athlete for 25 years (volleyball, up to Serie B). Food & wine enthusiast and home cook.